Revealed Awareness Campaign

Revealed was an awareness campaign created to reveal the truth about CCTV in Britain today.
Alarmingly we are the most watched nation with an estimated 4.5 million CCTV cameras. The
campaign encourages the public to take action before we become a nation under surveillance.

Primary research was undertaken to locate and plot as many CCTV cameras within a 200 meter
radius of market square. In all, over 150 cameras were located belonging to various sources.
Poster 1 reveals who the biggest users of CCTV are and how many they have installed, leaving
it up to the us, the audience to decide whether they’re really that necessary. Poster 2 analyses
this data and estimates an approximate field of view of all the CCTV cameras found. Not only
does it reveal just how much land mass is actually covered by CCTV, but also the intensity of
which some areas are covered. Could a more efficient system exist possibly, with fewer CCTV
in operation and a lesser chance of it being abused?

Supporting elements include two postcard packs that reveal true opinions of the general public,
a billboard campaign that reveals real CCTV locations and a guerrilla campaign that reveals the
problems with CCTV.